Sens Radii
A new age in paddle technology
Built from the ground up, the Radii paddle is the start to new generation of pickleball, using proprietary technology developed exclusively for the sport and the player. Featuring a mono-coque carbon frame, a concave edge guard, a scientifically tuned core, and unique grip system.
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Production Renderings and Motion Media
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Motion Animations, Hero images, Product Detail images
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Carbon fiber, Foam, Plastic
PROJECT OVERVIEWWe didn't build a paddle. We built a philosophy.
We worked alongside Sens during their build-up to their launch, supporting them in content creation and asset generation across their various channels. Collaboration and technical understanding was key to generate excitement and successfully communicating the product value to their customers, through visuals.
